Do you think charging less makes it easier for clients to say yes to you?
The assumption is low price = less friction and gets more work in the door.
I mean, hey, it works on your Amazon cart, right??
But for freelancers, it doesn’t work that way…
At all.
Any freelancer that’s actively undercharging won’t believe me, but hear me out for a second →
When a client sees a quote from a freelancer that’s well below what’s expected, they don’t see a “deal.”
They aren’t shopping for paper towels.
Low rates create doubt…
And raise questions like:
Do they even know what they’re doing?
Can I trust them to do the job well?
Is this worth my time?
These aren't the questions you want running through a client's head.
Especially the minds of premium clients with real budgets and real timelines…
They see a rate that's too low as a warning sign that something’s off →
Because freelancers who know what they're doing charge like they know what they're doing.
Your certainty is what makes the right client feel safe saying yes.
Freelancers fighting to stay competitive in 2026 are trying to be “affordable” and “reasonable” and not raise their rates like a “capitalist douchebag” when the truth is…
They’re scaring away clients they could be helping (and leaving money on the table with every proposal they send).
Dropping prices is NOT the only way to get clients in 2026.
But with the crazy economic rollercoaster we’ve all been riding this year, the market has changed…
So I’m running a live workshop on June 8th dedicated to pricing for sales, even when the metaphorical market sh*t hits the fan →
We’ll be covering:
Why you should never discount
What to say when the client wants a guarantee
Pro’s response to “We found someone cheaper”
How to strategically use brackets in your pricing
2 unexpected signals that you’re not charging enough
Exact scripts to use during the budget convo to sound confident and experienced
The 14 questions I ask on every discovery call to price for the sale
My AI-powered pricing calculator that helps freelancers price down to the dollar
Once you learn how to price like a pro, you’ll earn more on every project, every client, and every quote for the rest of your career →
Even just a 15% raise in your rates really adds up over the course of a couple months (let alone years)...
Best,
Jamie
P.S. Hit reply and let me know which from the list above you’re most curious about 👆
