In Monday’s email, I told you about the ONLY 3 AREAS you need to pay attention to in your business.
To keep you focused, I’ve curated content to support you depending on the ONE SINGLE lever you need to focus on in Q1 →
LEVER 1: LEAD FLOW (How many people are finding you)
LEVER 2: CONVERSION (How many conversations become money)
LEVER 3: DEAL SIZE (How much each client is worth)
Remember: 90 days of focus on just one will give you more results than spending all year trying to fix all 3 at once.
P.S. Here’s the 3 Qs from Monday’s email to help figure out which lever to focus on…
(Whichever makes you go “oh shit” is where I’d start 😉)
→ Lead Flow: Do I know where my next 10 clients are coming from? Do I have a system that generates demand consistently, or am I just hoping referrals keep coming?
→ Conversion: When I talk to leads, do they hire me? Or do they say "sounds good, let's revisit this later" and then ghost?
→ Deal Size: Am I making enough per client to actually hit my goal? Or do I need to stack too many clients to get there?
