when clients threaten to replace you with AI

If you've been freelancing for more than 5 minutes in 2025, you've heard some version of this:

Client: "I can just use AI to do all of this."

And if you're like most freelancers, your stomach probably dropped when they said it…

Now I’ve talked to hundreds of freelancers in this exact situation, and what few realize is →

The clients who threaten to replace you with AI are actually handing you the PERFECT opportunity to multiply your value.

Clients love the idea of AI…

Until you walk them through what it really takes.

Here’s how that convo usually goes:

Me: "Great. Let's both do it and see whose is better."

Client: "Well, I don't have time to learn all that. I'm running a business."

Me: "So who are you going to hire to run the AI?"

Client: "Someone who understands AI AND understands good editing..."

Me: "So... me."

Funny how “I’ll just use AI” turns into “Can you help?” in under 60 seconds.

You just have to let them connect the dots.

And we've seen this pattern before…

New technology threatens a craft, artisans panic, but the people who didn't want to learn the craft ALSO don't want to learn the technology to do the craft.

So the same executives who won't learn Photoshop won't take the time to learn Midjourney either.

And the CEOs who won't write their own copy definitely won't spend hours figuring out prompts.

They still need someone who understands both the technology AND the craft.

Most freelancers get this completely backwards...

Instead of defending against AI, you should be positioning yourself as the AI expert.

"I know how to do it with AI AND I know how to do it without AI."

Those two skills together are pretty deadly.

The freelancers I know who are crushing it right now aren't hiding from AI...

They're using it to become superhuman at what they already do well.

So while everyone else is panicking about being replaced, the pros are reaching out to past clients saying:

"I've built this AI-enhanced version of what I do and want to deploy this framework on your goals."

They're seeing 2x, 3x, even 5x increases in what they can deliver.

Which means they can charge more while working the same hours.

Or work fewer hours while making the same money.

I don’t know about you, but that sounds pretty good to me. 

But only a few of you will see this for what it is →

The biggest opportunity in freelancing history.

Are you going to be the freelancer who sees the opportunity where others see a threat?

For your sake, I hope so!

Best,
Jamie

Here's how I can help accelerate your freelance success:

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