So you didn't land the gig…
It's disappointing, but if you’re in the game long enough, it will happen to you.
(It’s happened to me in my career more times than I can count.)
Most freelancers just give up when a client doesn’t choose them for a job…
But elite freelancers know that with a rejection, you've actually just been handed an opportunity to set the stage for future collaborations (and almost guarantee that this client will work with you next time).
The problem:
Rejection hurts, and it’s easy (and more comfortable) to just give up on a client that’s rejected you.
But you’re leaving money and valuable network building on the table.
The benefit of solving it:
You can turn a missed opportunity into a chance to strengthen your relationship with the client and your likelihood of getting hired in the future.
Why what you've tried has failed:
You take the rejection as a forever “no” and are not taking proactive steps to build rapport and foster long-term client relationships.
Here's how to solve it:
1. Don't take it personally:
First and foremost, remember not to take the rejection personally.
Remind yourself that this is a normal part of the freelancing journey and that it doesn't diminish your skills or worth as a professional.
Maybe the budget didn't work out, maybe they felt a love connection elsewhere…
It's just part of the process of being a freelancer.
2. Express gratitude:
Take a moment to thank the client for considering you for the project.
Let them know that you appreciate the opportunity to connect with them and showcase your skills.
Expressing gratitude shows professionalism and leaves a positive impression, even if you didn't get the gig.
3. Offer continued support:
Show genuine interest in the success of their project by letting the client know that you're rooting for them.
Offer to be a helpful resource along their journey, even if it's just providing advice or insights from your experience in the industry.
Position yourself as a valuable resource for future projects, willing to support them regardless of the outcome.
As a business owner, everything that you do should merit a return for your business: a new connection is a return on the time you invested in trying to acquire that client.
A “no” is still a foot in the door.
Every interaction with a client is an opportunity to foster trust, demonstrate your value as a strategic partner, and build your network.
This approach sets the groundwork for potential collaborations and increases the likelihood of the client considering you as their go-to freelancer, or suggesting you to their network, in the future.
In the end, it's all about maintaining good relationships, that's the business you're in.
And every communication with a client is an opportunity to do that.
Even with a rejection.
Best,
Jamie
