This will completely change the way you get clients...

This will completely change the way you get clients. 

If you do it the right way…

And I’d say a good 80% of freelancers are doing it wrong – 

So there’s A TON of opportunity here → 

The problem: 

You struggle to establish trust with the audience you’re building online and convert cold leads into sales.

The benefit of solving it: 

Potential clients get a real result using your brain and your process. 

You get proof, momentum, and a direct line into the paid engagement that already feels like the obvious next step in your (new) client’s mind.

Why what you’ve tried has failed: 

You’ve either not bothered to make one yet, or you’re doing what everyone else is doing and it doesn’t attract your ideal clients or convert leads. 

Here’s how to solve it: 

An actually good lead magnet. 

(don’t judge, just keep reading!)

A good lead magnet is not a gimmick. And it's not a sales pitch. 

It's a service. 

It’s the first project you ever do for a client. 

You’re delivering a scoped-down version of your paid offer as a high-converting service disguised as a lead magnet.

Steal my process for building lead magnets that actually lead to paid clients → 

1. Define your exact client + problem.

Get STUPID specific with your niche and the problem you solve. 

Not “small businesses.” 

More like: restaurant owners who want customers to order higher-margin dishes because of menu design.

Here’s a template to help: 

“I help [specific client] solve [specific problem] so they can [specific outcome].”

DO NOT SKIP THIS STEP! It’s arguably the most important one. 

2. Ask the $1,000 question.

Now if someone in your exact niche and problem, paid you $1,000 for an hour of your time, what problem would you solve for them, right then and there? 

That becomes your “first project.”

AKA your lead magnet.

3. Package that mini-transformation as a free win.

Your lead magnet should give a small but meaningful win that they can implement within 24, 48 hours and see results from.

Think of it as a scoped-down piece of something you’d charge for, tied directly to the pain they’re experiencing in this business…

(that you, conveniently, solve) 

Keep it laser-focused, give them a real result, and show them what you can do.

Don’t hold back here. A peer should see this and think, “You’re nuts to give this away for free.”

4. Use that freebie like a first project.

Your lead magnet is your most persuasive case study, delivered upfront.

Potential leads use it and see results.  

Results to momentum. 

Momentum builds trust. 

And your paid services are the logical next step → 

Lead magnet = starter win. 

Your services = full solution.

End your lead magnet with a CTA that introduces your DFY offers. 

Something like: 

“Try this yourself, and when you’re ready for A+ results, I offer done-for-you [whatever you actually sell].”

- - - - - 

Follow these steps to build your lead magnet strategically, and you’ll position yourself as more than a freelancer → 

You’re a solution provider.

And people pay for solutions.

Best,
Jamie

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