The Ultimate Freelancer Branding Playbook

Want to make your life harder as a freelancer? 

(said no one ever) 

Slap a vague brand name on your work, ditch your face for a logo, and start cold-DMing like you’re a company.

OR. you could do what actually works…

I’ve been in the game for 17 years, and I can tell you that clients really don’t care if you’re a solo act or an agency. 

They care if you can get them results.

And you’ll only land the job if they trust you enough to believe you can. 

You think having a business name with a fancy logo will do the trick... 

When the opposite is actually true → 

The problem: 

You’re unable to make connections with clients that lead to recognition, trust, and long-term relationships. 

The benefit of solving it: 

Clients recognize your face and see you as a real human, and you don’t have to compete with other freelancers, becoming a category of 1. 

Why what you’ve tried has failed: 

You’re doing what every other freelancer is doing, so they don’t remember you and you can’t build trust (the most important thing you need to land jobs). 

Here’s how to solve it: 

Branding isn’t how you look. It’s how you land. It’s the shortcut people use to decide if you’re legit or… forgettable.

And the best way to stand out in business is to be competing in a category of one. 

There’s only one of you, so there’s no competition. 

To be clear though, I’m not saying don’t form an entity. It’s important to do that to protect yourself. 

But use your name for that. That way, if you decide you want to change your business, you don’t have to start from scratch with a new business name. 

Build your brand on your name, and you’ve got an asset you can take with you to the new venture.

Write a list of things you want to be known for, like: 

• how you’re always on top of market trends 

• that you’re super kind and caring

• being an over-communicator

Then determine where and when you will be demonstrating those traits. 

This is how you build a brand with intentionality, rather than leaving it to chance.

And remember, your brand doesn’t stop at marketing and sales. 

It's even more important that you pay attention to your brand at the fulfillment stage, once leads become clients. 

Your brand is the promise, and your fulfillment is the proof. 

The delivery has to feel like the same person the client met on day one, or you risk that they won’t stick around after the project is over. 

Keep the experience coherent and trust compounds. 

And that’s the “brand” they’ll remember (and stick with) for years. 

Best, 
Jamie

Here are some additional ways I can help YOU with your freelancing business: 

• If you need help with PRICING your services, CLICK HERE to get my FREE email mini course on how to price so you always get the gig.
  

• New to freelancing? CLICK HERE to get my all-in-one practical eGuide through your first year of freelancing so you can get off the ground and into profit, ASAP. 
  

• If you’re ready to scale to $100k+ then CLICK HERE and book a 1-hour 1:1 call with me. We will build a tailored strategy for your freelancing business based on the current status of your business and your unique goals.