If you’re constantly cutting your rates just to land clients, it can be really frustrating negotiating on price (aka your worth) over and over and over again.

You know the value you bring to the table, but somehow you end up playing defense, trying to protect your margin rather than focusing on delivering the most possible value.

Well, the issue might not be in your pricing or services, but in HOW you package and present them…

The problem with “a la carte” services

When clients see individual services they think “Do I really need all of this?” and come ready to haggle and cut to save money. 

The benefit of solving it

You maximize your income AND deliver more impact for the client.

Why what you’ve tried has failed

You’re positioning yourself as a commodity rather than as a strategic partner providing results-driven solutions.

Here’s how to solve it

Build high-value packages that bundle your services and make your clients see that you will save them time, reduce hassle, AND achieve their specific business goals.

Start by thinking about the full scope of what you offer and what services you typically deliver together. So instead of letting clients cherry-pick services they think they need from you, you’re bundling together your complementary services into packages that focus on the outcomes your clients care about most.

Let’s say you’re a web designer. Instead of charging separately for design, revisions, and SEO optimization, package them together as a “Website Growth Package” that delivers not just a pretty site, but one that’s fully optimized for traffic and conversions.

Another example: Instead of hiring separate freelancers for web design, SEO, and copywriting, they get an all-in-one package from you that addresses their business goals from multiple angles. 

Doing this makes your offer more appealing and positions you as a strategic partner, not just a hired hand!

Make it even easier for clients to say yes by creating tiered packages. Think of it like a “good, better, best” approach. Your lowest tier could be a basic package for smaller clients with a tight budget, while the mid and top tiers offer increasing levels of value, support, and outcomes. 

Each tier should be designed to appeal to different client needs and financial capacities, giving them options while still ensuring that you're paid fairly for your time and effort.

When clients see a flat-rate package with clear deliverables and results, they understand exactly what they’re getting and what the end goal is, which reduces the need for awkward negotiations.

Make sure the focus of these packages is on the transformation, not just the tasks. When you frame your services this way, you’re selling solutions that clients need, want, and can’t easily replicate by piecing together separate freelancers or cutting corners.

So, take a look at your current services and think about how you can bundle them into irresistible packages that deliver clear outcomes and long-term value. 

Not only will this make your services easier to sell, but it will also position you as the go-to expert in your niche (and that’s when the real magic happens).

Best, 

Jamie

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