
How many screenshots of "content ideas" do you have saved on your phone right now?
I bet you've got dozens of content ideas saved with posts you wanted to recreate, hooks you thought were clever, or templates you swore you'd use.
Every time you save one you're thinking "okay this time I'm actually going to do it."
But most of those screenshots just live there forever…
And that gap between saving the idea and posting it is why you see freelancers with half your talent booking projects you'd kill for…
While you're waiting for inspiration, they're taking action.
You’re probably thinking they’re:
more creative
more talented
working harder
When really your ideal clients are scrolling right past you because they literally don't even know you exist…
The Problem
You're treating content creation like it's something that happens when you have inspiration or when you finally have time after you finish client work…
The Benefit of Solving It
Clients come to you and want to work with you because they trust you can help them with the exact problem they have.
Bonus → you stop feeling guilty about how you don’t post enough even when you know you should be…
Why What You’ve Tried Has Failed
You confuse “research” (saving ideas) with “reps” (making posts) and keep waiting for the “perfect” version (which doesn’t exist), so you never publish anything.
How to Solve It
Here’s how to actually use that folder of screenshots to start posting content today →
Step 1 — Pick 1 screenshot and boil it down to a single sentence.
Pick one saved idea and force it into a single sentence that starts with a problem your audience actually has.
Open the screenshot, extract the core idea, and write the sentence.
Set a 10-minute timer if you have to.
Step 2 — Keep It Simple…Stupid.
Your post doesn’t need to be a TED Talk or masterclass on the subject.
Clarity is a form of kindness.
So is not overwhelming people with complexity.
Step 3 — Let the data tell you what to repeat.
After 10–20 posts, look for your winners.
Not the ones you liked…
The ones your audience rewarded.
Then do the unsexy thing that actually works →
Take your top 5 posts and remake each from 3 new angles.
👆 This is the part people skip, then complain the algorithm hates them.
So stop collecting ideas (and guilt about not using them), and start actually posting them today.
And if you want to make Instagram an actual source of paying clients in your freelance business (and not a popularity contest), you’ll want to sign up for my next workshop on 2/25 →
Best,
Jamie
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