When a client comes to you, they're investing in your expertise and experience to solve a problem.
But what happens when they have ideas, or notes on your work?
When a client tells you that something is wrong, they’re usually right.
When they tell you how to fix it, they’re usually wrong.
Because the client has expertise regarding their customer, their broad strategy, their problems, and their success metrics…
more often than not they are right about identifying the problem.
And because you have expertise regarding implementing your solution, recognizing opportunities they may not see, and knowing what obstacles to avoid…
more often than not you're right about solving the problem.
So it’s a team effort. Ok →
How do we get this team to work together?
The problem:
You have a client who is overzealous about their role in solving the problem they hired you to solve.
You’re not sure how to proceed because it’s their money, after all.
The benefit of solving it:
Everyone is on the same page throughout each phase of the project.
(and if the project actually does need changes, you can bill for those revisions without complaint)
Why what you’ve tried has failed:
You haven’t effectively made them a part of the process, and you’ve shied away from educating them on the implications of making the exact, not so great changes they’re requesting.
