Have you ever felt like you’re not growing your freelancing business? 

Like you hit a plateau, you’ve stalled, and you’re constantly making the bare minimum? 

You’re working HARD, but you’re spinning your wheels and not moving forward…

I’m willing to bet that you didn’t get into freelancing so you could spend all day worrying about where your next project is coming from, am I right?? 

But the reality is, that’s the situation for many freelancers.

I know it certainly was for me when I started out.  

And when you’re constantly worried about how to pay the bills, it’s that much tougher to focus on doing what you need to do to grow your business, too.

If this sounds familiar, don’t worry.

Like I mentioned before, I’ve been there too →

but it IS possible to get out of this cycle if you get more intentional about your growth…

The problem:

When you finish one project, you don’t know when (or where) the next ones are coming. 

The benefit of solving it:

A growing business with a predictable lead generation process that leads to more revenue-generating projects each year. It also allows you to make better long-term decisions because you know you can count on a certain amount of income or free time each month.

Why what you’ve tried has failed:

You believe that your job is to deliver for your clients, but it’s not. Your job is to keep YOU consistently employed. 

Here’s how to solve it: 

Split your workday so you spend about half your time on delivery (client work) and half on development (your business). 

This is the golden ratio. 

YOU are your most important client, so every day you should be devoting as much (if not more) time working for yourself as you do any other client. 

This means:

• Developing new portfolios to demonstrate specific outcomes

• Building and maintaining a lead generation engine

• Networking with potential clients and complementary freelancers

• Communicating with past clients and identifying new problems you can solve for them

• Engaging on social media and in groups

• Applying to projects on job boards

• Staying on top of trends within freelancing and your own industry (WorkForce_3.0 is great for this)

I could do this all day, but these are just a few examples.

If you are often too busy with client work to spend half your time on business development efforts, then that’s a sign it’s time to either:

1. Raise your rates: you will lose some clients, but the ones who remain will subsidize the ones who can no longer afford you.

2. Hire subcontractors: Bring in folks to handle some or all of your delivery so you can continue prioritizing your business.

It’s a lot easier to solve for having too much work than it is to solve for having too little, so optimize for the former.

Most freelancers go into business for themselves to do “the thing” they do for their clients. 

But never forget – your #1 client is you. 

If you take care of your business and build something sustainable for yourself, then you’ll perform even more effectively for your clients!

Best, 
Jamie

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