Hit the referral plateau?

Referrals dried up…

And you're probably wondering what the hell happened.

Six months ago, you were riding high on word-of-mouth recommendations. 

Now? Radio silence.

(just when you thought you'd finally "made it”)

Welcome to the referral plateau →

The problem: 

Organic referrals have slowed to crawl, and now you’re scrambling for new clients.

The benefit of solving it: 

Consistent leads without depending on luck or timing.

Why what you’ve tried has failed: 

You had enough referrals coming in naturally so you never had to position yourself clearly.

Here’s how to solve it: 

Get clearer about what problem you solve and for whom.

Most freelancers think being broad keeps more doors open –  

But the (counter-intuative) reality is that broad positioning doesn't keep more doors open…

It keeps you invisible.

That’s why the referral plateau is actually a positioning problem, not a skill problem.

A real niche is the intersection of three things →  

Who, Pain, and Transformation.

• Who do you serve?

• What painful problem do they have?

• What transformation can you create for them?

If your niche doesn't exclude 90% of people, it's not a niche.

When you're a specialist, your referrals compound. 

And not just the number of referrals, but also the quality of the referrals. 

Plus, when you're clear about who you serve and what problem you solve, every part of client acquisition gets simpler.

Best,
Jamie

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