Researching what other freelancers are offering and what they are charging seems like a good place to start…
But researching your competition is actually the worst thing you could do for your business.
You end up as one identical fish in a big sea full of freelancing fishes 🐟
Which is the opposite of what is going to bring you freelancing success →
The problem:
You fail to attract new clients and grow your business because you struggle to compete and stand out as a freelancer.
The benefit of solving it:
You stand out, eliminate the competition and get remembered by potential clients.
Why what you’ve tried has failed:
You're focused on the wrong ways to try and build trust with potential leads by doing what every other freelancer is doing.
Here’s how to solve it:
The best way to stand out in business is to be different.
Building a personal brand through social media is super effective at this.
Make content for social that provides genuine value in an authentic way to:
your potential clients
your fellow practitioners
AND your clients’ customers.
Do this and you’re doing a lot more than building a personal brand and growing your lead generation engine…
You’ve got a network you can deploy on behalf of your clients.
This scales your value (if you can’t fix it, you know whoever’s the best at fixing it) AND starts to make you stand out from other freelancers in a big way.
Don’t forget that your brand doesn’t stop at marketing and sales…
It's even more important that you pay attention to your brand at the fulfillment stage, once leads become clients.
Act as a strategic partner, a problem solver (not a freelancer), and you’ll turn new clients into loyal clients that sing your praises to anyone who will listen.
It’s a feedback loop that gives you more clients, grows your personal brand, and brings in more ideal clients.
Basically every freelancer’s dream…
Best,
Jamie
P.S. I often get asked: “Should I form an LLC with a company name or do business under my name?”
Well, you should definitely form an entity to protect yourself, but you should use your name.
Because 5 years from now, you may decide you want to change your business.
If you’ve built a brand on that business’ name, you’ll have to start from scratch.
If you’ve built a brand on your name, you’ve got an asset you can take with you to the new venture.
This is the kind of stuff we’re always talking about inside The Freelancing Program. Join us when you’re ready to surround yourself with other freelancers putting themselves out there and building a sustainable business.
For freelancers that want to fill their client pipeline & earn more consistently:
→ Build a $10K+/month freelancing business with my proven 3-pillar system inside The Freelancing Program ($59/month).
→ Get the competitive edge with daily templates, frameworks, and freelance market intel from Workforce 3.0 ($4.99/month).
→ Hit your freelancing goals this year with a customized, step-by-step game plan that we’ll create during a focused 1:1 coaching session ($750) with me.
